19 August 2012

membership drive

The membership drive continues.

The capital raising for the redevelopment project has prompted some of our less active members to reconsider their membership. A number of members have decided to sell their debentures. While we are sad to see members leave, a steady injection of new active members is good for the club.

Some of the initiatives are already in place:
  • colour advertising all season in This Week in Falls Creek
  • 2 articles on the club were published in This Week in Falls Creek. We hope to see a report on race weekend in there shortly too
  • ads on the small computer screens in the Husky vehicles
  • colour brochures have been produced and are being placed at the lodge and other appropriate outlets in Falls Creek
  • Google ads targeted at sites relating to skiing & boarding in Australia, especially in Falls Creek
  • quite a few people have asked to inspect the lodge. A number of open house sessions have been held  and Andrew has been showing people through at other times too
  • the website at aacfallscreek.com has been revamped to be more relevant to prospective members, including a more welcoming home page and lots of pictures and information about the lodge. (All the info for current members is still there, but information on joining the lodge is more prominent)
Of course the best marketing tool is word of mouth, so please encourage friends and relatives and take the opportunity to tell people you meet on the slopes about the club.
  • bonus for members who introduce new members (If someone you introduce becomes a full member by December 2012, you will receive a voucher for the equivalent of one week's accommodation at Adult Member high season rate. )

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